Introduction
Are you looking for the best marketing automation software? There are many options on the market. In this article, we will compare two of the most popular software options: HubSpot and Marketo.
HubSpot vs. Marketo: Features
HubSpot
HubSpot is a complete inbound marketing and sales platform that includes email marketing, social media, SEO, landing pages, and analytics. HubSpot has a user-friendly interface with a drag-and-drop editor that lets users create landing pages and email templates easily. Some of its features include:
- Marketing Hub: Allows you to run campaigns, manage leads and automate workflows
- Sales Hub: Helps sales teams manage their pipeline and automate their workflows
- Service Hub: Helps businesses manage their customer support and ticketing system
Marketo
Marketo is a marketing automation software aimed at mid-sized and large enterprises. It offers email marketing, landing pages, forms, and analytics. Marketo includes advanced features such as artificial intelligence that helps marketers personalize their campaigns. Some of its features include:
- Marketing Automation
- Account-Based Marketing
- Email Marketing
- Lead Management
HubSpot vs. Marketo – Number Crunching
When it comes down to pricing, both HubSpot and Marketo offer various package options for different needs. However, Marketo's packages are significantly more expensive compared to HubSpot. For example, the most basic Marketo package starts at $1,195/month for 10k records, while HubSpot's basic package starts at $50/month.
Conclusion
Both HubSpot and Marketo are excellent marketing automation platforms. HubSpot is a good option for small businesses with a tight budget and an all-in-one solution. On the other hand, Marketo is best suited for larger enterprises with a larger budget and a need for advanced analytics and features.